OnBuzz™ offers a real-time brand monitoring solution that captures and scores actual feedback occurring in the global blogosphere surrounding your brand and competing brands.
In response to the growing demand for tracking social media online, OnBuzz pulls blog mentions on a daily basis to keep you informed on who is talking about your brand and what they are saying. OnBuzz is a rich resource for identifying defensive and offensive PR opportunities, allowing you to follow online endorsers and saboteurs of your brand, while benchmarking your success against competitors.
Keyword Driven
OnBuzz provides the flexibility to search and track any brands and keywords in the OnBuzz Dashboard on a continuous basis. Find out how many people are discussing your brand and what is being said.
How it Searches
OnBuzz utilizes a spidering tool that automatically pulls blog statements with mentions of the brands/keywords searched on a daily basis. Each statement is tagged and stored along with other valuable information including:
How the Scoring Works
OnBuzz objectively evaluates and scores blog statements quickly and accurately using our proprietary Natural Language Processing System. This determines if your brand and other keywords are being mentioned in a positive, neutral, or negative context, providing a macro-level analysis of your brand’s overall health.
Customized Dashboard Interface
OnBuzz helps you manage and organize the chaos and clutter behind the Blogosphere, providing a simple, easy-viewing snapshot of key findings and trends on your personalized OnBuzz Dashboard. Measure the impact of media strategies by correlating the efforts of your marketing campaigns to the peaks and dips in online buzz surrounding your brand. Benchmark your performance against key competitors in the industry, and find out what you can do to keep your brand at the top of the game.
Real Time Results
OnBuzz provides data collection, statement evaluation, and reporting on a daily basis, so you have the advantage of addressing threats as soon as they appear. The OnBuzz Dashboard reports include:
Delivering Clarity
OnBuzz's findings are analyzed and presented in a straightforward, easy-to-understand format so stakeholders can easily transform our recommendations into actionable initiatives. By delivering clarity, we enable improved decision-making for our clients.
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