OnFocus™ delivers insightful qualitative feedback from targeted online focus group panels quickly and economically across geographical regions.
Explore participant attitudes and opinions to validate the potential success of a new product, service, concept, packaging, or campaign in the larger marketplace, and to enhance and refine product and concept development.
Pre-Screened Email Invites
Pre-screened qualified participants are directed to the OnFocus online facility by invitation emails and assemble at a specific date and time to discuss a pre-defined topic. The discussion is led by an OnResearch moderator who controls the conversation by asking carefully-crafted questions and probing the responses of participants.
Online Facility
The OnFocus facility includes the following unique features:
Transcript Availability Within 24 Hours
Upon completion of the focus group session, the transcript is delivered in an easy-to-read format within a 24-hour timeframe. The next step is to consolidate and translate participant comments into directional business recommendations.
More Accessible Customer Segments
OnFocus has the ability to reach a geographically and demographically diverse audience with multi-lingual capability. More specialized customer segments (e.g. B2B panels, technology-related industries, youth, and more) can easily be accessed.
Cost-Effective Alternative
The primary advantage of online focus groups is to provide a cost-effective alternative to conducting traditional face-to-face focus groups. Resulting cost savings can include:
Delivering Clarity
OnFocus’ findings are analyzed and presented in a straightforward, easy-to-understand format so stakeholders can easily transform our recommendations into actionable initiatives. By delivering clarity, we enable improved decision-making for our clients.
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