OnMedia™ is an innovative online tool for measuring the effectiveness of visual media.
OnMedia includes four proprietary methodologies that specialize in measuring: 1) Campaign Effectiveness 2) Concept Execution 3) Product and Package Testing 4) Advertising Effectiveness Real world head-to-head comparisons are conducted to evaluate performance based on attraction, comprehension, and overall resonance and impact.
Pinpoint Areas of Attraction and Retention
Pre-screened online survey respondents are asked to click on three areas of the concept (ads, packaging, designs, models, web pages) that first capture their attention; these are called “Hot Spots”. The OnMedia tool captures this top of mind concept evaluation, helping to determine what elements should be optimized to achieve maximum visual impact with your target audience.
Measuring Resonance and Comprehension
Respondents are then probed further to share their feelings, attitudes, and insights surrounding the concept through a combination of custom open and closed questions.
Achieving Optimal Marketing ROI
OnMedia helps you achieve the optimal ROI on your marketing and advertising campaigns by ensuring your product and messaging is communicated accurately and has the maximum impact on customer purchasing decisions.
Competitive Benchmarking and Analysis
OnMedia evaluates and benchmarks your concepts against those of your competitors using our proprietary set of visual metrics. OnMedia’s advanced analysis provides an in-depth understanding of the inherent strengths and weaknesses of your concepts and their potential success in a competitive marketplace.
Delivering Clarity
OnMedia’s findings are analyzed and presented in a straightforward, easy-to-understand format so stakeholders can easily transform our recommendations into actionable initiatives. By delivering clarity, we enable improved decision-making for our clients.
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