OnResearch Inc. - Website Evaluation

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Fundamental Research

Survey Invitation Customized Feedback Form Feedback Icon Follows User Visit

Comprehensive Website Evaluation Optimizing Your Website Seamless Website Integration Cross-Geo Capabilities Delivering Clarity

OnSite™ is an advanced website effectiveness and optimization tool that utilizes a powerful survey-based solution to analyze a web visitor’s overall behavior and attitude.

From a high level perspective, right down to page level recommendations, OnSite delivers a complete 360° view of your website. This combination of best-of-breed methodology and best-in-class analytical capabilities will provide you with the custom insights you need for optimizing website performance.

Survey Invitation

A survey invitation, which is integrated within your website, pops up on the landing page based on pre-defined parameters (e.g. specific site sections/pages visited, or specific user activity was initiated). Web visitors are asked to participate in the evaluation of the website and their user experience.

Customized Feedback Form

Through a customized survey, tailored to the visitor’s behavior and type of customer segment, visitors are asked to share their attitudes and opinions about the website and their overall user experience.

Feedback Icon Follows User Visit

Once the visitor chooses to participate, a feedback icon follows the user throughout their site experience, while tracking their behavior including:

The geo region where the user is located
The link the user clicked on prior to entering the website (i.e. referral URL)
The specific pages visited
How long the user spent on each page visited

At any time during their visit, the user can click on the icon and provide their feedback. This methodology empowers the user to own the process, resulting in a much higher response rate compared to the industry average of 1%.

Comprehensive Website Evaluation

Competing research solutions offer only basic survey data or site metrics data. OnSite, however, is a unique solution that combines both behavioral site metrics and attitudinal survey data into a comprehensive website evaluation. The result is a more profound understanding of a visitor’s user experience and their main payoff and pain point areas within the website, allowing for true page level, tactical recommendations.

Optimizing Your Website

OnSite helps determine what actions need to be undertaken to improve website performance for various audience segments from a high level and page level perspective. While big macro changes to navigation or content may be made at certain intervals, page level tactical changes can be fine tuned on a daily, weekly, or monthly basis to ensure the site is optimized at all times to meet client/prospect needs.

Seamless Website Integration

Integrating OnSite with your global web properties requires only one line of programming code for worldwide implementation, minimizing the work load of your technical team. For deployment, changes in parameters, or termination of the survey, no IT resources are required, making it easier for you to control, administer, and monitor the overall performance of the project.

Cross-Geo Capabilities

OnSite has cross-geo capabilities allowing for multilingual surveys, enabling you to assess and benchmark customer satisfaction across your global web properties.

Delivering Clarity

OnSite’s findings are analyzed and presented in a straightforward, easy-to-understand format so stakeholders can easily transform our recommendations into actionable initiatives. By delivering clarity, we enable improved decision-making for our clients.

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