Delivering Clarity in a Complex Business World

OnResearch equips business leaders with strategic advisory services built upon best-of-class market research fundamentals. OnResearch empowers many of the world’s top companies and advertising agencies to make the most effective decisions possible, time and time again.

Our extensive knowledge and experience in primary research ensures that we deliver recommendations that are relevant, actionable, and always supported by advanced statistical analytics. OnResearch solutions include:



Website Evaluation

eMarketing Campaigns

Brand Monitoring
 
•Website effectiveness and optimization tool
•Detailed customer segment profiles and user satisfaction levels (behavioral and attitudinal metrics)
•Page-level and macro-level analysis and actionable recommendations
•Benchmark performance across global web properties
 
•Targeted EDM campaign solution
•Real-time campaign statistics tracked at the individual email recipient level
•Demographic segmentation
•Behavior and message Engagement trends Recipient lifecycle and retention modeling
•Ongoing database optimization
 
•Real-time brand monitoring over the global blogosphere
•Voice of customer key insights
•Competitor brand benchmarking
•Rich resource for identifying defensive and offensive PR opportunities
•Real-time reports of key findings and trends on personalized dashboard


Quantitative Analysis

Qualitative Analysis

Concept Evaluation
 
•Quantitative surveys
•Customer satisfaction
•Market landscape studies (usage & attitude)
•Customer segmentation
•Brand development and reposistioning strategy
•Brand messaging and advertising copy evaluation
 
•In-depth interviews with targeted panels
•Product/service development (feature bundles, packaging, positioning, and more)
•Digital transcripts available within 24 hours
•Access hard-to-reach demographic and geographic segments
 
•Communications testing (advertising, public relations, brand messaging, and more)
•Product and package testing
•Campaign effectiveness
•Visual feedback and real-word, top of mind evaluation of concepts
•Competitor creative campaign and product benchmarking

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